Zum 15. Februar 2012 hat das Haus der Kunst in München seine neue Website gelauncht. …
Auf linkedin het er einen Beitrag über den Museumsbesuch der Zukunft zur Diskussion gestellt. Dabei gibt er ein durchaus realisitisches Bild, dessen Umsetzung er in den nächsten 5-10 Jahren erwartet. Im Zentrum seiner (handlichen) Vision stehen der Museumsbesucher, dessen Smartphone, eine App und eine besuchersensitives Kontextualisierungssystem im Museum:
“What would your visit to the museum of the future look like?
I’ve been trying to imagine what a visit to a museum could be like in 5 – 10 years time, this is what I’ve come up with. What would your visit to the museum of the future look like:
A visitor walks through the door of the museum, they don’t need to queue for a ticket having bought this via there smart phone after reading about the venue in a travel guide. This virtual ticket takes the form of an app and acts not only as a ticket, but as a log in to the museums virtual presence.
In the lobby of the museum projections update with the latest activity and comments from around the museum, two visitors are discussing an object from the collection, one is standing in the gallery space with the object while the other is thousands of miles away in America and viewing the collection online.
Other activity includes visitors collecting objects for their virtual collections, adding addition information to the museums collection database and sharing objects with friends.
This shows visitors that the museum is alive and constantly changing as the internet.
As the visitor enters the first gallery, the app on their smart-phone tracks their progress feeding them information about the objects which they are looking at. This personalizes the level of detail depending on the audience with a child and adult receiving different but equally relevant experiences.
The app offers the visitor a video from the artist about the piece of work, and with each item it offers the opportunity to click to read more, and to interact with the objects through commenting, collecting and sharing.
As the visitor walks around the gallery their activity is tracked by the museums computer system, which learns from every interaction what interests not only this visitor, but all visitors in a way that can inform future exhibitions.
As the visitor enters the second gallery they notice the digital projections on one of the walls change, this is reacting to this person entering the room and changing the objects which it is displaying to reflect the subjects which they have expressed an interest in either on a previous visit or whilst browsing the museums website.
As the visitor browses the collection the app on there smart-phone shows relevant information about the objects that they are looking at, but also prompts them with questions, giving them the option to move their experience beyond a passive one, and leave their thoughts and opinions.
This experience would not suit every visitor, but this person chooses to interact as they visit, sharing their opinion on the museums website and broadcasting these thoughts and the relevant items in to their own social networks.
This museum back-channel is not only the preserve of the visitors, it is used by museum staff to answer questions with each video response to a question recorded in this virtual space for others to learn from.
As the visitor enters the next gallery they get a message that someone who they are friends with on Facebook bookmarked an item in this room, with a picture of the item and the comment from a friend. This personal recommendation allows visitors to turn the museum experience in to a social one, even when they are visiting alone.”
Weitere Beiträge zum Thema:
- “Mit dem Glauben an Entwicklung” – Ein Museumsszenario in 2.0
- Sebastian Hartmann, “Museumserlebnis der Zukunft” (25.09.ff)
- Christoph Deeg, Gedanken zur Zukunft der Museen (25.10.2011))
- Perspektiven einer Onlinestrategie für Museen – Ein Interview mit Rui Guerra (Beitrag zur Diskussion um das “Museum der Zukunft”)